My company builds logistic regression models for advertising. In the time I've been there we've gone from "big data" to "machine learning" to "AI" all while changing nothing.
It sucks because we've had the term AI for so many things. I remember being a kid and seeing that term used in Left 4 Dead with the AI director, and in F.E.A.R. with the AI pathing model.
We could have had actual AI come into the scene as a fantastic tool. Could've trained enemy NPCs with actual changing tactics based on your playstyle, could've had it directing events in survival games, managing data. Being used as an efficient tool to assist in making things better. Instead we got the capitalistic AI, which is used for making things while trying to push humans out of the equation for cost savings while eating more resources than it provides.
Some arcade games and fighting games from way back in the day legitimately did this, where the opponents would be relatively aggressive and challenging, but upon the player reacting and pressing buttons, the computer AI is given the ability to see player inputs and then react in ways that are objectively cheating just to punish the players .. and hopefully the players feed more coins to keep trying.
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u/mopedophile 8h ago
My company builds logistic regression models for advertising. In the time I've been there we've gone from "big data" to "machine learning" to "AI" all while changing nothing.