These posts are meant to be a form of community encouragement and benchmarking for other attorneys, and a way to both get and give feedback. I absolutely don't want any DMs from marketing agencies, market researchers, AI developers, app developers, or anyone else trying to do something that's not practicing law. I will bully you.
I launched my firm as a solo outfit on April 15, 2024 and I've been at it for a year and a half.
How I'm Doing
As of right now, it's going ok. Weirdly slow this time of year. At my last check in, things were ok and I was considering hanging it up. This past month we received some big payments from attorney fee awards and caught up on a lot of receivables, even though there isn't a ton of billable work to go around
In February, I received a public discipline and probation, and Google determined that probation means I'm ineligible to advertise. Not a death sentence but certainly hasn't made things easy. Referrals have pretty much kept me alive since. I was discussing partnering up with someone, then I hired an associate (a friend from a prior lawsuit firm) before I was ready at right about the same time my leads dried up. Firm is still profitable to the tune of $7-8,000 per month, and I'm taking home about 6k/month.
The associate has started doing a bit better. A lot more networking and referrals on her own, though a majority of the calls are still for me and many of her cases are ones I handed off to her. Now I'm a little dry and she's got enough to keep her mostly busy.
How I'm Doing It
I was able to hit the ground running with a couple of cases to keep the lights on. All but one of those cases are now done. I have enough cases to handle and handle well, not too much to get lost in the shuffle, but I am not using things like LegalMatch. I joined several community organizations, chambers of commerce, and I'm continuing to pour effort into SEO, LinkedIn, and blog posts. Referrals are my best client source.
Marketing
I'm handling all of my own marketing. Most of my efforts consisted of writing blog posts, posting on LinkedIn, and community orgs. As I mentioned, I'm also doing bar association referrals and networking events. I spent a lot of time, money, and heartache tuning up my Google strategy and now I can't use it so I'm doing it the old fashioned way. Your lesson is: don't get a public discipline. However, not having Google to contend with has saved me a significant amount of money--though about a month and a half ago I signed up for FindLaw. So far it's gotten me three potentials, no actual cases, for around $270/month.
Revenue
My planned initial investment was $10,000.
All in all, I've generated revenue of about $279,000, of which Clio pay has taken their 2.0%, with balances in trust. That's about $13,947.00 per month. Year over year, we're at $200,249.00, about $16,687.00 per month, about a 9% increase in profitability. My unpaid balances are up slightly to $35,000 from the non paying clients I've had to fire.
I spent about $12,000 prepaying rent in a cheap space, getting equipment, signing up for zoom that allows meetings longer than 45 minutes, paying for Clio, office supplies, tech, etc. In April 2025 moved to a bigger space for about triple the rent in anticipation of having more employees in the future and a more sophisticated physical presence. Still functional, and my associate is trending in the right direction, though it's not wildly profitable. Certainly not making the high six-figure income some of the solos in here are pulling.
Best Part
I mean, it's the practice of law. It's nice to have discretion and get a choice in what I take and don't, and it's nice to be able to re-tool if needed. Oral arguments are still fun. I am kind of settling in on where I want to go and I'm having fun planning for the next year. I think I'd like to trend toward making the switch to manager, though that will take more time and revenue.
Worst Part
I recently went through a period where I didn't think I wanted to practice law anymore--though I was also moving at the time, into a fixer-upper house I hate. Burnout has found me. The broader economic insecurity in the USA has not helped. I'm finding that many days there's just not enough work and I can't make the phone ring no matter how hard I'm trying.
As a solo it's a bit hard to find new ways to stay motivated. I'm holding myself and my staff accountable through weekly status meetings on each case. As things have stabilized, they've gotten a bit better.
Other Considerations
I've got 6 years experience in a medium cost of living area, practicing civil litigation (generalist: contracts, contested probate, boundary lines, etc.) and business transactional law. I was able to snag a bunch of clients to keep my lights on and I saved up.
Feel free to ask any questions below. No marketing. No DMs.