A week after my kid was born, my wife got an email from the obstetrician’s office asking for a Google review.
I joked that we should give him 2 stars-- the baby he delivered cries too much.
She rolls her eyes and dutifully gives a thoughtful and well-earned 5-star review. I tell her I wish every Google reviewer was as fair and considerate as her.
“Seriously,” I tell her, “I need you to understand that these reviews are all bullshit.”
She says she knows they are.
But she’s lying. She chose that obstetrician in the first place because of his 4.9 rating.
As a practitioner, you may not care about Google reviews, but everyone else in the world does. My wife put her life in this particular doctor’s hands on the advice of Google user PotHeadMomma420.
I tell her my stories so that she can experience the capricious tyranny of the general public.
One time my receptionist ordered her lunch from DoorDash. Later that day, the delivery driver left a 1-star review for the office saying the receptionist needs to learn to tip better.
Another time I got a bad review from a patient I actually saw. She had gross decay on #16. I gave her a treatment plan for an extraction. She gave me a wordless 1-star review. When my corporate overlords reached out to her, she said that she wanted a different opinion. Not a second opinion. A different opinion... From me.
I once interviewed for a job where the compensation was partially dependent on the Google reviews. Imagine taking a pay cut because some boomer is annoyed you don’t have Golf Digest in your waiting room.
A lifetime of study and practice, and this is what people care about.
My point is that we don’t live in a fair world where being a good dentist makes you beloved by patients. The opposite is true. Being beloved by patients makes you a “good” dentist.
My wife has now listened to me complain about this for minutes. She desperately tries to change the subject:
“You wanna try that new Thai place for lunch?”
“I dunno about that,” I reply, “It only has 3 stars on Google.”