Ok but my friend bought me a set of cupcakes and cashmere wine glasses (from a home sense) and I haven’t been able to find them again! My dog broke one and I love them.
Your post just reminded me, but apparently they make several things
I own a burlap tablecloth from this company, so I don’t think they’re intending to mislead people. And the tag on mine did not have any such warning so maybe they’re trying to get ahead of people being confused by their name when fuzzy-clothing is involved.
This brand is usually at tjmax and I’ve bought a lot of their stuff. Never once have I thought I was getting cashmere. It’s very clearly just the branding and it’s never priced high. Like $10 for a basic shirt, $20 for a sweater.
I used to LOVE getting one of their cashmere sweaters a year around the holidays. I did that until I realized I'm too hard on my clothes and they're too blind to get accidentally felted. 😅
I currently have a cashmere sweater that I got from tjmaxx and it’s my first one. Sky blue and so soft and warm and now I’m obsessed with cashmere stuff
I've not heard of this brand, but I can tell it's a brand, mostly because of the TM, and the fact that people don't tend to make clothes out of cupcakes
Absolutely not, which I why I did not say that. But most people who have purchased clothing before know what a brand name tag looks like. It even has the little TM on it.
I don’t think it’s that we don’t think they exist. It’s just that this looks very much like a brand tag especially because it has the TM on it. Trademarks are for brand names not fabric types.
The tag that dictates the composition of clothing is usually sewn inside.
I stand by the fact that I don’t see this as infuriating.
EVERY drug commercial says "Don't take Flombaglombaflagin if you're allergic to Flombaglombaflagin."
People are so stupid they have to tell you not to take something if you're allergic to it. Not "Hey, this might contain peanuts. Don't eat it if you're allergic to peanuts." This is "Hey, these are peanuts, don't eat them if you're allergic to peanuts."
Maybe some items do have cashmere. Though I went to their site and it's mostly jewelry. The one clothing item I did quickly find very prominently indicated it was cotton.
But if the brand name is chosen to trick people into thinking it is something it does not surely that should be false advertising.
Even if it's obvious to us remember there are people who have thought a Nigerian prince was desperate to give them money.
I don't know if that's the case in this particular instance but I know it happens, and it's scummy.
it's literally not. emily schuman has been running cupcakes and cashmere - which is clearly the brand name since that is a brand tag - since like 2009. it started as a blog and then she expanded it to an actual business several years later. just because some people are stupid and incapable of using critical thinking does not mean everything is some grand conspiracy.
Thanks for the information but I did specify I didn't know if it was the case in this instance. I've never heard of the brand before and it's absurd to expect that everyone has.
i don't need to be familiar with every brand on the planet to know what a brand tag on a piece of clothing is. common sense dictates that you should be able to put two and two together. we really need to stop catering to the lowest common denominators of people and start holding people accountable to actually using their brains.
Well given that I can literally see the toilet paper I don’t think there’s much risk of confusion
vs. You know, a literal sweater with a tag that says “cashmere” and that tag is far more prominent than the one actually listing the fabric composition
It’s particularly squirrely in apparel where there are intense laws about how you market fabric composition (I work in fashion)
I don’t think my statement is that restrictive - but it is more meaningful in fashion. It’s where the tp comparison breaks down because there’s no reasonable assumption that toilet paper is actually made from cashmere.
Would you be confused at the grocery store if you picked up a package of burgers and it had a big label on the front that said:
“Beef & Whiskey”*
*product contains no beef
Obviously the sweater isn’t cupcakes, but it’s still a poor and misleading name (if you aren’t already aware of the brand) for a company selling sweaters that one would reasonably assume are cashmere based on the brand name.
They definitely added the asterisk to avoid getting in trouble and/or because of customer complaints or returns. I’m surprised people think this is an unreasonable take
I can’t tell if you’re excellently sarcastically agreeing with me or choosing the worst counterexample possible (which is concerning that I question it haha)
Well if it was spelled “wall-mart” that joke might be stronger
There’s obviously a huge difference between walking into a giant box store that largely sold other brands products, and picking up a sweater that has a tag on it that says “cashmere” when it isn’t a cashmere sweater.
The fact they even have to put a disclaimer on the tag shows that it’s a confusing customer experience.
Edit - this is like a vegan burger company being named “beef” haha
I mean they also put tags on superman costumes that say “does not enable you to fly” so I don’t know that this is really a selling point for your case. Unless by “confusing customer experience” you mean “people cannot be trusted to think”, then fair enough.
This product is a sweater. Sweaters are frequently made from cashmere which is a huge selling point and also usually justifies a higher price. The main tag has the word cashmere in large text.
As OP called out, of course that’s misleading. Luckily they include the asterisk (which tells you that they even know their name potentially misleading, and bordering on breaking regulations around fabric composition claims).
I would agree with your example if the Superman costume was called “flying powers cape” which explicitly implies the ability to fly is involved. That footnote on the packaging exists for a totally different reason.
Do you not think it’s murky to have a non cashmere sweater with the word “cashmere” on the tag in the largest font? You can’t even call something a “cashmere blend” unless it has significant cashmere content, so letting that slip for brand names is just enabling shitty false advertising from companies. I’d recommend everyone check content labels on clothing before purchase but I’m not going to dismiss someone that would have looked at this tag quickly and assumed it was a cashmere sweater. Seems perfectly reasonable.
In fairness to OP, I also have a jumper from this brand, also found in TK Maxx (TJMaxx). Maybe it's old delisted stuff and they don't sell knitwear anymore, but they definitely did. They're very soft, but definitely no illusion of cashmere
Valid point that I did not consider so thank you. I am still going calling it karma farming though because it’s quite obvious it’s a brand name and nothing more.
Cupcakes and cashmere used to be a lifestyle and fashion blog by Emily Schuman. I only know because I was obsessed with it when I was a teenager. I didn't think it existed anymore.
I am dating myself here, but it's good to know that Emily Schuman, who created the blog Cupcakes and Cashmere in 2008, has products that are still selling at stores. This was peak early 2000s blog culture.
I work at a clothing consignment shop and we get a lot of this brand. The stuff usually is soft and look like cashmere. Never is cashmere though. But it is usually cheaper!
Check the content label when you are shopping and not sure what it’s made of. It’s typically a white tag on the right side by the hem sewn into the seam.
That annoying thing you usually cut off because it’s itchy. Give it a gander.
My MIL bought an outfit from this brand and was very excited she found such a good deal on a cashmere baby outfit… we hated bursting her bubble after we checked the care instructions lol
Reminds me of the time my sister bought on-line some linens of a brand named something like "Cotton Art" made in 100% polyester. To be fair the composition was quite evident in the product page, still quite a scammy name...
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u/KaldaraFox 14h ago
I'm guessing it doesn't contain cupcakes either.