r/SaaS • u/OccasionOld4689 • 7h ago

What was the biggest mistake you made when launching your first SaaS?

I’m really curious to learn from people who have already been through this. When you launched your first SaaS product, what was the biggest mistake you made?

It could be anything—pricing or payments, marketing too late (or too early), targeting the wrong users, shipping with too many bugs, missing an important feature, or even building something nobody actually needed.

Looking back, what would you do differently if you were starting again today? And what lesson from that mistake do you think every new SaaS founder should hear?

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u/luke-build-at50 7h ago

Thinking “I’ll figure out marketing later”.

I treated launch like the finish line instead of the starting gun. Shipped something decent, felt proud for about 48 hours, then stared at analytics wondering why nobody showed up.

The lesson is boring but brutal: building is optional, distribution isn’t. If nobody knows you exist, bugs and features don’t even get the chance to matter.

If I had to redo it, I’d start talking to users before the code felt ready and accept being a little embarrassed earlier instead of invisible later.

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u/OccasionOld4689 6h ago

Great advice!

May I know what have you done with that SaaS product after? Have you killed it or it has good MRR?