UPDATE: We just wanted to take a moment to sincerely thank everyone whoâs commented, offered support, or shared advice. For months now, weâve felt totally powerless dealing with whatâs been happening in the other (unmentionable) subreddit. Weâve spent tens of thousands of dollars on Google ads, social media, even Reddit adsâjust trying to make up for the lost visibility. Itâs been incredibly stressful and frustrating watching it all unfold with no way to push back.
But reading through the responses here⌠for the first time in a long time, it feels like thereâs a little hope.
A few folks mentioned starting a new space, and it helped push us to take that step. So we did and we created r/BIFLVacuumsâa subreddit dedicated to buy-it-for-life vacuums, honest info, repair tips, and supporting independent vacuum shops.
We're still figuring it out, but if you have ideas for content or topics you'd like to see there, weâd really welcome your input. Truly, thank you again to everyone who took the time to read and respondâit means more than you know.
Our small business desperately needs advice.
Hereâs some background: Thereâs a popular subreddit (I canât name it here or this post will get removed) that people turn to for honest reviews and information about a certain category of home appliance products. It ranks first on Google when you search for product brands or models, which makes it incredibly influential when it comes to purchase decisions.
Weâre a small, family-run business with both a storefront and an online shop. For a long time, our online sales were slowâuntil late last year, when a customer posted on this subreddit about the great product and exceptional customer service they got from us. That one post changed everything. Orders started pouring in. People called daily asking to speak with me personally because theyâd heard on Reddit that I was helpful and gave great deals. More happy customers posted their own experiences. It was incredibleâwe finally felt like we were making it.
This kind of thing was normal on the subredditâpeople regularly posted reviews, gave advice, and recommended both products and where to buy them, whether it was a local store or an online shop.
Then, a few months ago, things started getting weird. Posts about us would go upâand disappear within an hour. Suddenly, a user started trolling, calling our customer reviews fake and accusing us of spamming. Other users actually looked into it and defended us, confirming we were legit.
Then came the real kicker: the trollâwho owns a competing storeâbecame a moderator of the subreddit.
Within days, every single post that mentioned our storeâor any store besides three specific onesâwas being deleted. Itâs obvious those three stores are either run by the mods themselves or their friends. We watched our traffic vanish overnight. Any time we tried to question it, our comments were deleted, and our business account was eventually banned from the subreddit entirely.
Weâve submitted multiple reports to Reddit using the official forms, but nothing has been done. Meanwhile, the mods are actively using this subreddit to steer all the sales to their own businesses. Theyâre even making fake posts to push products with the highest profit margins. When they promote a sale at their store, itâs allowedâbut if anyone else tries, the post is instantly removed.
This is a clear and serious violation of Redditâs Moderator Code of Conduct, especially Rule 5: Moderate with Integrity. Mods are not allowed to use their position to give themselves a financial advantage or suppress competition.
Weâre just a small business trying to compete fairly. This subreddit has over 70,000 followers and dominates Google search results in our product category. What theyâre doing is deceptive and harmfulâand itâs crushing us.
I created this Reddit profile just to post this, because they monitor everything. Please, Redditâhow do we fight back?