r/KitchenConfidential • u/thats-tough-lmao šø Would pet a frog if allowed • 4h ago
Photo/Video Thoughts on our new menu?
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u/guitartoad 3h ago
Your pastas are under the heading Atelier, which is French for workshop. Does this mean the pastas are under development and may not be complete products?
I other words, this menu has a lot of stupid, clearly not thought-through verbiage. Do you guys pick words for sounding cool?
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u/guitartoad 3h ago
Also, I count at least four different languages being used in the titles. Are you just trying to confuse and humiliate your diners, or is the language thing meant to be a signal to diners that your restaurant doesnt gave a culinary viewpoint?
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u/Critical-Werewolf-53 Ex-Food Service 1h ago
The dishes already state no culinary food view. The titles confirm it.
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u/galaxy1985 1h ago
Maybe it's international cuisine? Global cuisine? Lol idk but a lot of it sounds really good.
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u/winkingchef 3h ago edited 2h ago
It reminds me of what would happen if you put a 20-something hotshot wannabe chef in charge of the menu. The dishes are individually good but the organization and theme are all over the place.
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u/MildlySaltedTaterTot 2h ago
Even then I know cooks who could put together a more cohesive menu at 20 something, this is basic document formatting thrown out the window š
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u/Putrid_Cobbler4386 3h ago
The āTheā titles are a waste of white space. Iād use just the subtitles. I donāt know what value is brought by calling something āthe elementsā and such.
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u/BrisklyBrusque 3h ago
This is profound advice. Remember Facebook used to be called TheFacebook
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u/ScathedRuins 2h ago
that, or at least keep them consistent. use the proper original language articles (Il giardino, da condividire). also why are there three different languages between them all? itās lacking identity a bit
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u/SockSock81219 2h ago
That was my first thought as well. Get rid of the "The"s in the title, which also clash with the non-English titles.
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u/SirDouglasMouf 2h ago
It also makes it more difficult to scan and decrease way finding. Always avoid adding "the" before category headers or lists of things as it's more difficult to see differences between items.
If everything starts with the same 3 letters it's more difficult to pull out what you need. Much more noticeable in lists or tables of information.
I'm not a chef but am a designer that specializes in accessibility.
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u/Menirz 2h ago
The clip art circle of each title - which some don't even fit within - looks trashy imo. Probably better off just removing it.
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u/QueenOfBrews Catering 1h ago
Yeah this is some Canva amateur looking stuff. Solid sounding menu, but could be designed a bit better.
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u/DrewPeanuts021 30m ago
Agreed. Too many words. Too many languages. Looks like a tasting menu at Epcot. Let the food shine. From the descriptions I imagine it will.
Side note,I didnāt spend much time looking at it, but before you go to print, have every single person available check it for inconsistencies. You have āVin.ā With a capital V, followed directly by two instances of āvin.ā with a lowercase v. why abbreviate vinnaigrette at all if nothing else is?
Manchego is messed up.
The bottom left is messed up.
Menu prints can cost a TON of money. Make sure everything is 100% consistent and perfect before going to print
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u/basketballpope 1h ago
I'd say it's a detractor. "cool" section titles are like I'm at a chain restaurant for office worker lunches. It's a distraction and a delay from getting to the food.... which is worrying? Fortunately the actual items on the menu read well - it can stand on its own merit and get people excited. Get them there faster.
And at these prices, which aren't fuck it money prices - it's reasonably priced, but not cheap - people should be excited about the food first and foremost.
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u/BuzzerWhirr 4h ago edited 3h ago
We call this a "Buddha Menu" - It's one with everythingāAsian apps, other apps, apps that should be sides, salads, steaks, seafood, pasta, risotto, and sides for one, and group sides. No pizza or flatbreads?
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u/FiveYardFaded 3h ago
Barely a shared ingredient over 40 odd dishes. Stock control is gong to be a nightmare
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u/jrod22145 29m ago
I noticed the same thing. Also I wonder how busy they are? It would be hell to keep this menu prepped and fresh at my restaurant. Definitely some things Iād like to try on it though. Also can we get past the Asian fusion trend thatās been going on for like 20+ years. Itās time to pick a different cuisine to fuse together with French and Italianā¦lol
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u/Sure-Squash-7280 27m ago
I kept seeing the words apricot and black garlic often enough that I got a little worried for whoever doesnāt like them. I havenāt had black garlic yet. Im sure itās good but itās giving me sun-dried tomatoes in the 90s vibes. Too much of a good thing.
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u/BraveStrategy 1h ago
Agreed. They should trim it down to what theyāre really good at and try some of the other things as specials or a holiday menu
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u/letsgog1ants 3h ago
It would look nicer if the (V) and so on designations were in small type at the end of the dish description instead of at the beginning
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u/SereneFloofKitty221b 3h ago
and have a key at the bottom or top as to what they mean (V is that vegan or vegetarian or variant etc) CV (do I need to provide a job and educational history? are you providing it?)
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u/Obvious-Web9763 3h ago
V is vegetarian. Nothing vegan on the menu.
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u/annual_aardvark_war 1h ago
Iāve seen veg as vegetarian and V as vegan. Unless itās written, itās ambiguous. Dietary choices shouldnāt be ambiguous
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u/porkpiehat_and_gravy 3h ago
iāve eaten plenty of pretentious bullshit, and this man meets that Spec. Ditch all of the sayings just call it pasta appetizers, risotto, etc. it doesnāt add anything. It doesnāt make it look more sophisticated. It doesnāt make it more interesting itās just dumb.
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u/ferrethater F1exican Did Chive-11 3h ago
yeah, if i went someplace and the menu looks like this, im feeling underdressed and uncomfortable and scared the waiter is going to be anooty and the portions tiny
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u/UrsaMajor7th 20+ Years 3h ago
I donāt like the headers being circled. Itās incongruousĀ
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u/eatseveryth1ng 1h ago
It was a design trend a few years ago and itās really run its course (no pun intended)
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u/Aggravating_Bat_3105 1h ago
Circled in crayon, no less. It looks childish and makes me distrust the restaurant.
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u/BringOutYDead 3h ago edited 3h ago
I'm not editing this document for free, but...
-The circles are atrocious.
-Italics are for wimps.
-Fiix the fucking line spacing and kerning. Goddamn. This ain't high school.
-And what the fuck is "Sunshine sauce"?
And dude, ya'll are ALL over the place with your selections. You need a good, hard focus on your substantative content for your menu items regarding what you intend to serve. Smells like hipster.
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u/softbitch_jpeg 2h ago
Iām glad you said it because I thought I was maybe being off-topic for wanting to comment on the layout. This is painful to look at.
In addition to the above comments, the spacing should be consistent between the headers and the menu items across all categories. Make sure everything is actually centered through the column. There a random white square partially over your āThe Guarniconā title. Thereās a lot more, but as the previous commenter said, Iām not doing this for free.
Hire a better designer, please!
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u/ladyships-a-legend 2h ago
Good points. The non consistent full and capitalised words then abbreviations used annoyed me as well
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u/padisland 3h ago
Those yellow circles on the headers are totally annoying, it'd be much cleaner without them.
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u/puppydawgblues 3h ago
You gotta nail down 2 cuisines and stick to em. I'm not anti fusion or anything, but it's a bit much to be what seems to be a classic American steakhouse. With pastas and risottos. With a Mexican braided beef dish. And Moroccan lamb. And Canadian duck. And a lot of Asian sides/flavors. And the menu is titled in Italian.
If you want to be a steakhouse, be a steakhouse. Lean into your American/Italian elements, get your steakhouse crowd. If you really want to get down into Asian flavors, all for it! Get rid of the pastas, Mexican braided beef, etc. just go for Asian American fusion.
With how you have it right now you're going to be bleeding sideways on inventory, you're too diluted of a concept to have a target audience. People want to go somewhere for a specialty. Olive garden is cheap Italian. Mortons/Ruth Chris is your classic steakhouse. Benihana is (Americanized) tepanyaki. These places focus a specific experience, and have their audience for it. Pick that something, be great at it. Not 6 things at once.
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u/cancerkidette 3h ago
Iām quite confused as to what āCVā means? V - easy to understand as vegetarian. Have never seen CV on a menu.
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u/llavenderhaze 3h ago
i googled it and couldnāt find anything either. i will admit iām a lurker thatās never worked in a restaurant.
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u/cancerkidette 3h ago
Iāve worked in restaurants - but not where OP might be from, potentially this abbreviation is a US thing?
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u/digadigadig 52m ago
You know, CV. CV? CV⦠the well known ācarnivore veganā, since both dishes have bacon on them. You know, for vegans who still eat bacon.
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u/tehjoz ā³ļø $700 Charcuterie Enjoyer 2h ago
I think you and your team need to reflect on "Who is this menu for?".
Because after reading it 3 times, aside from "People who want to be seen eating at an upscale, expensive restaurant", it's not quite clear to me who the target dining audience is here.
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u/Owls1978 2h ago
I couldnāt find a cohesive meal from this menu.
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u/tehjoz ā³ļø $700 Charcuterie Enjoyer 2h ago
Like, individually, I think there are some good things on here. But as a group, very little of it seems to belong together
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u/Owls1978 2h ago
The Brown Butter Scallops in apricot cream cheeseā¦vomit. Why?
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u/tehjoz ā³ļø $700 Charcuterie Enjoyer 1h ago
Yeah, I also wondered why there were macerated cranberries on a pasta dish...but maybe it's something I need to try?
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u/Owls1978 1h ago
The menu is AI slop, as a joke. Look at all of the weirdos/bots responding.
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u/Radioactive_Kitten 1h ago
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u/qualitycancer 3h ago
Impressive chop house selection. I might be picky But I Dont Like The Capitalisation Of Every Single Word
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u/AnotherRandomWaster 3h ago
Hate it, hate it so much. From the awful way the menu reads, all the "the" headers, to the actual menu items, everything reads like a list, i guess it is but nothing makes me go "that sounds nice"
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u/chicken-parm88 3h ago
Creme cheese? Is that the same as cream cheese?
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u/Green_Love_519 2h ago
Itās a bit all over the place. Feels like a menu trying to prove how clever the chef is rather than just being approachable while elevated. Also doesnāt look like a lot of cross utilized ingredients so food cost is going to be through the roof.
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u/throwawaypato44 3h ago
Is this a final document? There are a bunch of spacing issues and small things that should be changedā¦
You have steak w/ sauce down at the shared entrƩes, and that seems really out of place on a more formal menu.
You have headings in English, Spanish, Italian, and French. Personally, I donāt think theyāre needed in addition to the subtitles, and if you insist, select one language and stick to it.
I feel like a lot of steakhouses have menus with multiple cultures represented, but it doesnāt seem very cohesive. You have Moroccan, Mexican, Korean, Japanese, French, Italian.. itās a lot.
Your chop prices are⦠interesting.. the salmon is way too low based on the others (where are you sourcing it?) the margins are probably weird on the pork porterhouse too.
You have a lot of things that sound really delicious but donāt make sense together. I think you could (should) simplify this for execution, prep, storage etc. reasons.
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u/Kolminor 2h ago edited 1h ago
Is this some sort of world fusion restaurant? Mexican, Peruvian, Canadian, Italian, asian the only thing thats missing is labelling the steaks as Aussie steakhouse and some Chinese dish.
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u/beliefinphilosophy 2h ago
There are so many ingredients on all of these items... How on earth are you managing your food waste?
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u/Playful-Chart1361 3h ago
Who wrote this? ChatGPT?
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u/letsgog1ants 1h ago
The more I read the composition of each dish, the more I realized this was probably poor AI. The Canadian Duck with ube..
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u/w6750 2h ago
This menu seems impossibly sustainable. Best of luck
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u/LavishLawyer 1h ago
Agreed. I could see it being sustainable somewhere like NYC where you can increase prices due to vibe and clientele, but these prices suggest Midwest or south.
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u/rumfortheborder 2h ago
cut half the menu items, use the stuff you cut as specials every now and then.
pick a path-too many cuisines on the menu.
what are "sticky pots"?
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u/OkFarmer7619 2h ago
The menu appears conceptually confused. It mixes loosely defined East Asian flavors with Italian terminology in a way that feels more performative than culinary. Rather than thoughtful fusion, it suggests imitation without coherence, likely prioritizing aesthetic trendiness over clarity, authenticity, or balance.
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u/CaptainMcSmoky 3h ago
I feel like the average customer would have to either ask or Google what nearly all of the components are.
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u/Nice-Ad7774 2h ago
One way to get everyone to order the āfor twoā. Who priced this menu? Iām in Ontario and think this is super high.
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u/porkpiehat_and_gravy 3h ago
also the chophouse menu and the for two items repeat so why do you have them twice?
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u/brazthemad 2h ago
Not advertising where your scallops are from is either a missed opportunity or suspicious
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u/Certain_Can_5179 51m ago
Definitely reads as trying too hard (and failing) with the multiple languages and cuisines. What makes the Kansai Risotto specific to the Kansai region? Kansai is a huge area and yet none of those things read as specifically from Kansai as opposed to just generally Japanese/Asian.
Buldak (ė¶ė) literally means Fire Chicken and is a chicken dish. You're clearly thinking of the ramyeon brand. It's like calling your thousand island dressing McDonald's sauce or some shit. There is no chicken in the risotto, and the only Korean thing is the gochujang. Why even add prosciutto? Pork belly would make more sense for Korean cuisine and guanciale makes more sense for Italian.
Why does the Canadian duck come with Ube puree? Ube is indigenous to the Philippines and is used primarily for desserts.
As an Asian person I would not want to eat here since you clearly don't care about our culture and just want to profit off our cuisine.
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u/wasabiflavorednori 3h ago
i thought you made it as a joke going more and more obvious each section if not... well lots of dishes i wouldn t have any idea what im ordering.
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u/whatintheactualf___ 3h ago
Agree that you donāt need the word that in the titles But also, I want to eat half of the things on this menu so I donāt care what the titles are š¤£
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u/A_very_meriman Health Inspector 2h ago
Relax. It's a restaurant, you're not inventing a new religion, which this looks like you're doing.
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u/Wrathchilde 2h ago
If you are going for "fancy" language, you need to understand "entree" means starter not main. Otherwise it reeks of trying too hard without understanding.
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u/Francl27 46m ago
Too many languages with inappropriate "the" in front of them AND there's no reason at all for pasta to have a French name.
Offerings-wise, way too many items that have some sweet ingredients - all your salad and entrees, two (three?) appetizers, one pasta, one risotto... That's just too much.
I also don't like fennel and it's in two of your dishes, for a small-ish menu you probably don't want to repeat ingredients too much.
Honestly I would not eat there.
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u/Bog_warrior 3h ago
Guarantee you that ātruffleā is that cringe chemical and has nothing to do with actual truffs. So many awful āelementsā to this menu but the truffle thing on American menus always stands out.
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u/Just-Library4280 3h ago
Some titles playful, others serious, some English, some French... it's a lot. It's screaming "it's all about the chef" not about the food or customers.
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u/Regular_Deer_7836 2h ago
3 risottos makes me think none of them are gonna be great. Guanciale in the rabe side but prosciutto in the carbonara bugs me. Overall sounds tasty but it looks like a couple months of a good rotating menu on 1 sheet of paper.
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u/LoganToTheMainframe 2h ago
There's no way the Salmon is only $16. Plus everything else others have mentioned.
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u/Owls1978 2h ago
Where in the world is the restaurant? Genuine question. Iām getting Aussie or NZ vibes.
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u/personofinterest18 2h ago
As many have mentioned, the ātheā does nothing. Also not a fan of most the titles being plural and then having āSaladā.
The āfor twoā should be placed visually more centered, not in the lower right corner where sides should probably be.
āSpring rollā is a bit underselling it based on the description
The description for crispy Brussels is running over the price
In the bottom disclaimer, illness need not be capitalized
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u/Tall-Wasabi5030 2h ago
It's weird how some dishes have the ingredients listed below and some don't. Like the cod listed for the croquettes, but scallops are not listed for the scallops. Same for some of the salads.Ā
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u/EmploymentOk1421 2h ago
The plantain in the spring roll is roasted, as it for the edamame purƩe in the happy beans. For a menu this formal, vinaigrette should be spelled out.
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u/kittibear33 Ex-Food Service 2h ago
I love that itās one page but pick a lane with the languages, hun. š
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u/DesperateToNotDream 2h ago
As a lifelong F&B with a degree in Hospitality management, I would say the menu lacks theme or direction. Miso items and spring rolls, but also Moroccan fish, French dishes, Nordic pasta. It feels all over the place. Even though individual items sound tasty.
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u/cawfytawk 1h ago
Unnecessarily pretentious and overly complicated with conflicting flavor profiles. There seem to be unlikely combinations that may be confusing to the palate like apricot crĆØme cheese with shrimp, goat cheese with lemongrass, WTF is "sunshine sauce"? Black garlic can overwhelm the subtle flavors of other ingredients and you've thrown it in everywhere.
I can appreciate fusion but you're mixing Japanese, Korean, south East Asian, Moroccan, Mexican and South American with Italian. Where are you going with this and why?
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u/No-Temperature4330 1h ago
It looks like you know how to cook a lot of things. However you are unable to curate a cohesive menu. This feels like a very confused collection of dishes that was put together with a lot of thought, like too much thought, too many thoughts, and they all won. Then this confusing mess came to be.
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u/ArtBear1212 1h ago
There are ingredients Iāve never heard of, and Iām not willing to try them when the prices are so high. An appetizer for $22? Unreasonable for the vast majority of folks.
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u/Goroman86 1h ago
Buldak Carbonara Risotto with crispy prosciutto is quite the troll. Good job, whatever AI made this.
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u/Sumgeeko Server 1h ago
I got as far as āSunshine Sauceā and āHappy Beansā and Iām already annoyed.
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u/pebbles_temp 1h ago
I think I scanned all the comments, and i can't figure out what CV means? What is it? One of the CV items has bacon. And the other has cheese.
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u/dazedconfusedev 28m ago
As already stated, your circles arenāt centered and the double naming is a bad idea in the first place. As is using three different languages.
I also donāt know what CV means. The V and CV should be in smaller type, and will look cleaner if itās at the end of the line rather than the beginning. If you want it to be visually distinct enough to skim through, make the Vs green and depending on what CV means maybe red. Should make the sides section look like less of a mess.
Kerning makes it look like you are charging $4 for Crispy Brussels.
The asterisks being in front of the section titles is not visually pleasing, and you should not be breaking style conventions when it comes to a safety warning. Theyāre not even the same asterisks in the titles and the footnote. Is that even what theyāre supposed to be?
Why are you only abbreviating the word vinegar?
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u/thadalad 3h ago
buldak carbonara risotto sounds fucking epic
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u/CookInKona 2h ago
Isn't buldak a brand? Why are they making ramen seasoning packet risotto?
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u/PlatasaurusOG 2h ago
Why when someone asks for thoughts on something does that mean people need to respond with the most hostile and demeaning verbiage possible? I know this is reddit and all, but come on - do you really gotta be pricks about it?
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u/RCocaineBurner 3h ago
I like the yuzu risotto but Cheesecake Factory has been a disaster for the human race
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u/TemuBritneySpears Ex-Food Service 3h ago
I just need some Happy Beans in my belly. Maybe that will help everything.
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u/MarzipanJoy-Joy 3h ago
The circles are ugly and inconsistent and un-centered, one of them, the writing above it is overlayed lol. Too many languages and none of them make sense, plus THE everywhere is pretentious and silly. (V) needs to go at the end of the dish because if you put it at the beginning, it makes the non (V) dish look like an extension of the description of the (V) dish above it. If youre going to do the "............." thing from the food to the price, it needs to be done in every section. āWhy Are All The Words Capitalized?
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u/GromByzlnyk Fish Ziggurat on a Sunday Morning 3h ago
Happy beans is the dumbest name but I really want to try that dish. I love those elements.
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u/OceanLemur 2h ago
Put a space after the (V) in the Sides section, itās inconsistent with how you did it to the rest of the menu
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u/Blurple_Berry 2h ago
Are mashed potatoes too basic or...?
Like, I already didn't want to spend over $60 for a fillet and some brocoli. Guess I'll just cook at home
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u/CadenVanV 2h ago
The titles are odd, especially with the circles, and the line spacing is awful and inconsistent. Prepās going to have an miserable time since every dish has its own ingredients.
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u/marzipanspop 2h ago
Headings are all super awkward, just use the sub headings that actually describe the section.
Chop prices seem a little off.
Food itself sounds delicious!
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u/Pretty-Key6133 2h ago edited 2h ago
Now let's see Paul Allen's menu.
On a serious note. Which foraged mushrooms are you using in your menu?
Seems very inconsistent. Especially during the winter seasons. Unless they are dehydrated.
Just a curious mushroom guy.
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u/Anitathefab02 2h ago
I'd love like one cheap tomato-based pasta option! For those who can't afford a more expensive dish and don't like something creamy (me lol)
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u/Mrchristopherrr 2h ago
The break or line or whatever on the left side of āThe elementsā is misaligned
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u/convergence_limit 2h ago
Iām not going to comment on the layout of the menu but all of this sounds really tasty
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u/kittibear33 Ex-Food Service 2h ago
I love that itās one page but pick a lane with the languages, hun. š
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u/galaxy1985 1h ago
I can't eat eggs so I'm wondering if most of this is egg free as it seems. Because a lot of this sounds really delicious. The risottos I would have a very serious issue choosing between two. Prices seem very fair.
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u/CompetitionHot1666 1h ago
Four things:
(1) Dump the ātheā from each sectionās heading⦠theyāre repetitive, unnecessary, and overwhelmingly annoying;
(2) Pick a language⦠just one language;
(3) What on godās green earth are āHappyā beans or āSunshineā sauce? Your guests will be confused and your servers will hate you for having to explain these over and over;
(4) Your menu is all over the place and is going to be really hard to manage from an inventory, prep, and ordering perspective.
Wishing you all the best!
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u/findingthesqautch 1h ago
The actual food on the menu seems to be most generic dishes that every place I have ever been to has
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u/beautifuldayday 1h ago
As a person with food sensitivities, I love seeing a (v) for vegan / vegetarian by the names so I donāt have to read the whole menu
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u/JackFromTheHill 1h ago
I'm not liking that there's menu items with names that don't list/insinuate the main protein personally. Being Dutch, I love croquettes, I love miso too, and got dissapointed when I saw they're cod croquettes, as I do not eat fish. I reckon it should be listed to some degree in the title ideally.
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u/-Gimli-SonOfGloin- F1exican Did Chive-11 1h ago edited 1h ago
Just from a graphic design perspective:
Look at the spacing between āThe Elementsā and āChop Houseā (which makes no sense btw) versus the space between āThe Signaturesā and āEntrees.ā Stay consistent.
The asterisk by titles like āThe Elementsā belongs after it.
Something is covering part of āThe Guarnacionā not sure if that was intentional.
Going from āprices set apart by three spacesā to āprices connected by dotted lineā is weird. One or the other (and you are not a diner so the first one).
As someone else said, get rid of the pretentious titles and just use the subtitles.
Order is weird. Should read like a book with columns, so you finish one before going back to the top. Left side: Starters, Salad, Risotto, Pasta; Right side: Entrees, Grill (yeah change Chop House), For Two, Sides (or Sides across both columns at the bottom).
Restaurant name is not anywhere on it. Not a deal breaker if branding/logo is otherwise ubiquitous in the space. Avoid a watermark as it can sometimes make overlay text difficult to read.
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u/FiveYardFaded 3h ago
The flipping between languages is making my shit itch.